Local SEO (Search Engine Optimization) refers to the process of optimizing a business's online presence to attract more business from relevant local searches on search engines like Google. It involves various strategies and tactics aimed at making a business more visible in local search results, both in Google's Local Pack (the map section that appears prominently in search results) and organic search listings.
Local SEO, or local search engine optimization, is a crucial component of digital marketing strategies for businesses aiming to attract customers from a specific geographical area. It involves optimizing a website and online presence to rank higher in local search results, such as Google Maps and local business directories. Here we have to mention all the local details of the business such as name address photos, working hours and more.
Most of the time it is adopted by small businesses, as it helps them compete against larger corporations and reach customers in their immediate vicinity. Local SEO focuses on implementing tactics like keyword optimization, creating local-focused content, claiming and optimizing Google My Business listings, and generating positive online reviews from customers in the area.
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