Gorilla marketing is a strategy that involves using unconventional and creative methods to reach consumers. It differs from conventional strategies, as conventional techniques most times will invoke large budgets for advertising and huge media exposure. Gorilla marketing is about creativity and the shock value the effect has on the target audience: it stands out in an overcrowded marketplace by creating memorable effects through unique and surprising marketing tactics.
Gorilla marketing represents thinking outside the box and breaking some traditional marketing norms. The idea is to seize consumers in ways which the traditional mode of advertising cannot. It can be in any form-takes publicity stunts in public spaces to viral campaigns on social media, all for the creation of excitement and buzz around a brand or product.
Lastly, gorilla marketing entails that some much-needed connections between the brand and the consumers come through meaningful experiences. When consumer attention is transformed into meaningful emotional bonds, brands become more memorable. The result of a long-lasting impression and building relations with customers is achieved when companies establish a stronger emotional bond with their audience. Accessing a competitive and busy marketplace demands a new and vibrant approach finding a guilty, creative way to touch the souls of consumers through gorilla marketing.
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